RocNation: The Label Built By Jay-Z And Desiree Perez

The RocNation record label and entertainment agency has grown since its launch in 2008 to become one of the leading companies in the show business arena in the U.S. and around the world. In general terms, the success of the entertainment brand has been placed firmly at the doorstep of entrepreneur and rapper, Shawn “Jay-Z” Carter; however, for many entertainment industry experts the influence of Chief Operating Officer, Desiree Perez should be given at least as much importance as the input of the husband of Beyonce.

Not only did Desiree Perez negotiate the $100 million, ten-year contract with Live Nation to create the RocNation recording label, she was instrumental in developing link-ups with the mobile communications giant, Sprint, and electronics group, Samsung on behalf of the RocNation label and the many artists working with the brand. For many entertainment industry experts, the work of Desiree Perez has not only changed the face of the music industry with the launch of the RocNation brand but also created a new template for creating a profitable tour through many corporate partnerships to cover the costs of staging live events. Creating the deal which gave Samsung naming rights over the world tour of Rihanna for an estimated $25 million is now the template for all RocNation artists and musical artists with other labels, and Twitter.com.

Even Jay-Z seems to have been impressed with the corporate skills of Desiree Perez and gave her the task of forming a corporate partnership for his own “4:44” tour which was eventually sponsored by the sportswear giant, Puma. By the close of the tour, the RocNation label announced the “4:44” tour was 21 percent more successful than 2013’s “Magna Carter” tour due largely to the work of Desiree Perez.

Other Reference: https://nypost.com/2014/08/02/jay-zs-roc-nation-sports-snagging-big-name-athletes/

The Success of Desiree Perez in the Music and Entertainment Industry

The entertainment and global music industry is considered to be very huge. The revenues for the sector were approximately $17.2 billion in 2016 alone. The industry is also very competitive whereby slackers are never allowed to thrive. Although the roles of leadership in this industry are male-dominated, hard-driving women like Desiree Perez has managed to succeed in this sector. Desiree Perez is an entrepreneur, producer as well as talent manager. According to Des Perez, the face of the music and entertainment industry is not changing as quick as expected. Desiree Perez is known to be among an exclusive circle when it comes to the movers and shakers of the industry. She is behind the success of many big stars such as Jay-Z and her Linkedin.

Desiree Perez has for the last 22 years been pushing the business interests of Jay-Z and has managed to make the Carter Empire a success. The Carter Empire has many different corporate entities which handles various opportunity niches from music production to talent development as well as concert tour management. Des Perez has always been and still is the part of the whole frenzy and optimizes profits for the empire together with its investors. Des Perez has managed to play a key role in assisting Jay-Z evolve from a normal rapper to a popular business mogul. She has been involved with ROC Nation, SC Enterprises as well as other Shawn Carter business ventures and what Dez Perez knows.

Together with husband Juan Perez, Des Perez are said to be part of the popular Hova Circle of Influence. This is a collective of investors and influencers who are involved in the entertainment and music industry. When it comes to business opportunities, Des Perez always exudes charisma, confidence as well as a no-nonsense attitude. Des Perez managed to negotiate the Samsung Collaboration that promoted the Anti tour of Rihanna which was worth $25 million.

More Visit: https://www.crunchbase.com/person/desiree-perez#/entity

Cassio Audi is definitely A Legend He Offers Valid Financial Advice

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Cassio Audi was the lead band drummer for Viper the band. His talent and passion for music was evident in concerts. Cassio’s charisma shook the stage with heavy drum beats that kept masses attending Viper’s concerts. He ensured that there was a strong friendly relationship between the band and Brazilians. While relating with them, Cassio invested in understanding the crowd. He cared for Viper’s fans to the extent of establishing close relationships with the aim of finding out how he could be of help to them. Slowly losing interest in music, Cassio ventured into societal projects by addressing issues that affected Brazilians and more information click here.

 

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Cassio quit music to study business management. This was after the release of an album titled Soldiers of Sunrise. He was passionate about assisting people in making concrete financial decisions. Focusing on his course work and examinations, he passed, joining the corporate world. Cassio then ventured into assisting people to make wise decisions in investment and wealth creation. That is how he delved into Brazilian financial industry. Since then, people seek his advice in investment as well as wealth management and creation. Presently, he is admired for his input in the economy of Brazil. For most investors, Cassio Audi is a household name, highly regarded and Cassio Audi on Facebook.