The entertainment and global music industry is considered to be very huge. The revenues for the sector were approximately $17.2 billion in 2016 alone. The industry is also very competitive whereby slackers are never allowed to thrive. Although the roles of leadership in this industry are male-dominated, hard-driving women like Desiree Perez has managed to succeed in this sector. Desiree Perez is an entrepreneur, producer as well as talent manager. According to Des Perez, the face of the music and entertainment industry is not changing as quick as expected. Desiree Perez is known to be among an exclusive circle when it comes to the movers and shakers of the industry. She is behind the success of many big stars such as Jay-Z and her Linkedin.
Desiree Perez has for the last 22 years been pushing the business interests of Jay-Z and has managed to make the Carter Empire a success. The Carter Empire has many different corporate entities which handles various opportunity niches from music production to talent development as well as concert tour management. Des Perez has always been and still is the part of the whole frenzy and optimizes profits for the empire together with its investors. Des Perez has managed to play a key role in assisting Jay-Z evolve from a normal rapper to a popular business mogul. She has been involved with ROC Nation, SC Enterprises as well as other Shawn Carter business ventures and what Dez Perez knows.
Together with husband Juan Perez, Des Perez are said to be part of the popular Hova Circle of Influence. This is a collective of investors and influencers who are involved in the entertainment and music industry. When it comes to business opportunities, Des Perez always exudes charisma, confidence as well as a no-nonsense attitude. Des Perez managed to negotiate the Samsung Collaboration that promoted the Anti tour of Rihanna which was worth $25 million.