Fabletics, Kate Hudson and TechStyle Have the Leading Edge on Athletic Wear

Working out is something that a large portion of the population does on a daily basis. For those who have been working out for years, they know up until recently, all workout gear was either grey or plain black. There were limited styles of workout wear that offered any kind of color or pattern to their gear. That is where TechStyle came into the picture.


They opted to come up with a solution to bring more color into the gyms by creating a line or workout wear that was fashionable for even going to the gym. They knew that most people who were going to the gym daily were going with the idea that they had to be uncomfortable and unstylish for the gym. They had the brilliant idea of creating a line of gear that would allow the person to be flexible enough to practice yoga positions while still being able to workout. Up until now, the gyms were lined with people all wearing black and gray.


When Kate Hudson was first approached by TechStyle, she knew she wanted to be heavily involved from day one. She knew there was a good concept in the idea and wanted to be a part of the team. She wanted to come up with the ideas and the patterns of the workout wear and to market those items to others who look to her for style options. She knew people looked up to her and that she had the ability to relate to people and therefore would be the perfect person to speak out about their mission.


Kate first started working with designers to come up with an idea about workout wear that would be good to use for all areas of working out. Not only is her workout wear something that can be worn in the gym but she also showcases her different styles each time she steps foot outside to go to the coffee shop or even the store. People spot her out and about wearing the different styles and therefore can picture themselves wearing the same outfits.


For customers looking to order Fabletics, by taking part in a small quiz before your initial shipment, you are able to better understand what styles are right for you. It doesn’t matter the size of your waist or the fit that you like. The quiz is able to keep track of past orders or present orders to help customers order their favorites when they are available.

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Fabletics Rises as The Comfort Brand

Fabletics is what everyone is talking about. this company may seem like it is new to some customers, but Kate Hudson has been pounding the pavement with the Fabletics brand for several years. It started as a eCommerce site, but Kate has been pounding the brick-and-mortar territory for the Fabletics brand. She knows that the best way to get customers to talk about her brand is to have physical stores. People that are looking for athletic clothes for working out are going to want to try clothes on. This is what Hudson has realized over the years, and she has been doing what it takes to get more stores in place for these types of shoppers. In the next five years Kate plans to open as many as 100 of the Fabletics stores. This is a big deal for someone that currently only has about 10 different stores for the Fabletics brand.



Alot of people are going to be impressed with the Fabletics brand in the way that it has taken a sharp turn as the leader of athletic clothing for women. There definitely are a lot of options for women to consider when they are looking at athletic clothing, but Kate Hudson has put her stamp on the outlet clothing industry.


With the Fabletics brand Kate has proven that there is a demand for this type of athleisure wear. This clothing is definitely a lot more convenient than the athletic clothing of the past. People are getting a feel for clothing that is easy to workout in because it is comfortable. There are a lot of people that want this type of comfort because it caters to a new environment of people that run errands and engage in physical activity when they are done running errands for the day.


Women that are out and about have do not have any desire to pack a bag and change clothes when they come to the gym. What the people have realized is that Kate Hudson has presented with comfortable options that make it much easier for them to work out in the same clothes that they may have been wearing earlier in the day.


Fabletics is the brand that has provided convenience for females that would like to see greater level of comfort in the clothing that purchase. Kate has been clear in defining her brand as one that is comfortable.