The RocNation record label and entertainment agency has grown since its launch in 2008 to become one of the leading companies in the show business arena in the U.S. and around the world. In general terms, the success of the entertainment brand has been placed firmly at the doorstep of entrepreneur and rapper, Shawn “Jay-Z” Carter; however, for many entertainment industry experts the influence of Chief Operating Officer, Desiree Perez should be given at least as much importance as the input of the husband of Beyonce.
Not only did Desiree Perez negotiate the $100 million, ten-year contract with Live Nation to create the RocNation recording label, she was instrumental in developing link-ups with the mobile communications giant, Sprint, and electronics group, Samsung on behalf of the RocNation label and the many artists working with the brand. For many entertainment industry experts, the work of Desiree Perez has not only changed the face of the music industry with the launch of the RocNation brand but also created a new template for creating a profitable tour through many corporate partnerships to cover the costs of staging live events. Creating the deal which gave Samsung naming rights over the world tour of Rihanna for an estimated $25 million is now the template for all RocNation artists and musical artists with other labels, and Twitter.com.
Even Jay-Z seems to have been impressed with the corporate skills of Desiree Perez and gave her the task of forming a corporate partnership for his own “4:44” tour which was eventually sponsored by the sportswear giant, Puma. By the close of the tour, the RocNation label announced the “4:44” tour was 21 percent more successful than 2013’s “Magna Carter” tour due largely to the work of Desiree Perez.