Luiz Carlos Trabuco Cappi

The process of selecting a bank’s president in Brazil is almost like following a path of resistance, especially when that bank is Bradesco. Bradesco Insurance and Pension Group is the second largest private bank in the country, which subjects its professionals to some of the biggest financial projects as well as credit operations in the country. Luiz Carlos Trabuco Cappi is an influential name in the bank’s economy, and at 57, he was appointed as the successor of Márcio Cypriano, whose age was going past the required in the bank’s presidents.

Born in Marília, Sao Paulo, Luiz Carlos Trabuco Cappi, a graduate of philosophy from the University of Sao Paulo, has been a part of the Bradesco Organization for over 40 years, and packs a wealth of experience in both banking and the insurance sector. Over the years, his career transitioned him from being a clerk, marketing director, a member of the bank’s board of directors, an executive director and by 2003, he was the executive vice president of the organization at the age of 47.

The naming of Mr. Trabuco as Bradesco’s president came after the bank had just lost the lead to its rival, Itaú Unibanco. However, through his ruling, Bradesco’s market share increased significantly from 23% to 25%, and the insurer’s contribution also rose by a substantial margin.

The success he achieves is measured in words, and his subtle nature has seen him better the services of the bank by lowering rates to attract more customers. The success of Mr. Trabuco’s effort led to one of the bank’s milestone step, the purchase of HSBC in Brazil, which saw Bradesco conquer what he terms as something that would have taken them about six years to achieve. This venture saw the bank regain its top position again from its biggest competitor and is part of the reason why Mr. Trabuco was the choice for the Entrepreneur of the Year in Finance by Dinheiro in 2015.

Luiz Carlos Trabuco Cappi, apart from the 2015 awards, has won other several awards including being the Insurance Personality of the Year twice in the company. It is, therefore, no wonder that he was named the president of Brazil’s largest insurance company. His strong advocacy through broker channels, the optimism about the company’s future and his bet on the Brazilian power has driven him and the organization to become the kingpin in the market.

Perhaps his commitment and mandate to get the government to understand the roles the insurance has in the contemporary society are the reasons why Bradesco’s evolvement continues to grow, as well as its services to the customers.

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