Working out is something that a large portion of the population does on a daily basis. For those who have been working out for years, they know up until recently, all workout gear was either grey or plain black. There were limited styles of workout wear that offered any kind of color or pattern to their gear. That is where TechStyle came into the picture.
They opted to come up with a solution to bring more color into the gyms by creating a line or workout wear that was fashionable for even going to the gym. They knew that most people who were going to the gym daily were going with the idea that they had to be uncomfortable and unstylish for the gym. They had the brilliant idea of creating a line of gear that would allow the person to be flexible enough to practice yoga positions while still being able to workout. Up until now, the gyms were lined with people all wearing black and gray.
When Kate Hudson was first approached by TechStyle, she knew she wanted to be heavily involved from day one. She knew there was a good concept in the idea and wanted to be a part of the team. She wanted to come up with the ideas and the patterns of the workout wear and to market those items to others who look to her for style options. She knew people looked up to her and that she had the ability to relate to people and therefore would be the perfect person to speak out about their mission.
Kate first started working with designers to come up with an idea about workout wear that would be good to use for all areas of working out. Not only is her workout wear something that can be worn in the gym but she also showcases her different styles each time she steps foot outside to go to the coffee shop or even the store. People spot her out and about wearing the different styles and therefore can picture themselves wearing the same outfits.
For customers looking to order Fabletics, by taking part in a small quiz before your initial shipment, you are able to better understand what styles are right for you. It doesn’t matter the size of your waist or the fit that you like. The quiz is able to keep track of past orders or present orders to help customers order their favorites when they are available.